Hurayra
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Total Revenue

Active Subscribers

New Subscribers

Completed Orders

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Subscriptions

New Subscribers
Active Subscribers
Pending Cancellation
On Hold
Cancelled · No Purchase
Cancelled · Purchased

Orders

One-time Purchase
Subscription Purchases
Renewal Purchases
Completed
New (not completed)

“New (not completed)” breakdown

Standard total (≠ completed): | Strict total (pending + processing):

Retention & Churn

Churn Rate
Renewal Success
Revenue at Risk
Failed Renewals

Customers

Unique Customers
New Customers
Returning Customers
Repeat Rate
Revenue / Customer

Top Customers · lifetime completed spend

CustomerOrdersSpend

Revenue Split · subscription vs one-time

Total
Subscription

%

One-time

%

Subscription Status Mix · as of period end

Subs

Supporting Totals

Total Revenue
Avg Order Value
Subscription Revenue
One-time Revenue
Active : Cancelled

Email Performance · Klaviyo

Synced · rev 

Campaigns

Delivery Rate
Open Rate Apple Mail Privacy Protection auto-opens messages, so open rate can read higher than reality.
Click Rate
Revenue Total order revenue (Placed Order) attributed to campaigns.
Orders Orders (Placed Order) attributed to campaigns.
New Subscribers New profiles that joined the newsletter list during the selected period (by list join date).
Subscriptions from Email WC Subscription Created events attributed to campaigns — new subscriptions driven by email.
revenue
Renewals from Email WC Subscription Renewal events attributed to campaigns.
revenue

Automated Flows

Delivery Rate
Open Rate Apple Mail Privacy Protection auto-opens messages, so open rate can read higher than reality.
Click Rate
Revenue Order revenue attributed to automated flows.
Orders Orders attributed to automated flows.
Subscriptions from Flows WC Subscription Created events attributed to automated flows (e.g. welcome series).
revenue
Renewals from Flows WC Subscription Renewal events attributed to automated flows.
revenue

Fetching the latest snapshot from Klaviyo…

Trend

Bucketed by across all data.

Cohort Retention

Of subscribers who signed up each month, the % with a completed order N months later.

Cohort Subs

M0 = sign-up month. Darker = higher retention.